With 15 years of experience in marketing and communications, I specialize in helping brands within the high-end home furnishings and interior design industries grow strategically and sustainably. As the founder of Strata Marketing Studio (previously Samantha Cuello Consulting), I serve as a fractional Chief Marketing Officer, guiding design-driven companies that need senior-level expertise without the commitment of a full-time hire. Since launching my consultancy, I’ve had the privilege of partnering with some of the industry’s most respected names—developing and executing marketing strategies that drive visibility, engagement, and sales. My approach blends creative storytelling with analytical rigor, ensuring every initiative is both inspired and effective. My career spans the full spectrum of marketing—from digital campaigns and social strategy to brand positioning and experiential events. I’m equally comfortable leading a team or rolling up my sleeves to get the work done. Before founding my firm, I held senior marketing roles at Business of Home, The Shade Store, Semihandmade, and Calico Wallpaper. I hold a B.A. in Journalism from SUNY Purchase and an M.A. in Integrated Marketing & Communications from Marist College. Why Strata? Many Marketing firms deliver a strategy and step away. We don’t. We bridge the gap between strategy and execution, offering both high-level planning and day-to-day implementation. From comprehensive budget management and marketing roadmaps to hands-on content creation, social media management, and campaign execution, we stay actively involved to ensure every initiative is carried through with precision, on time.