Content Needs Context

Authors & Copywriters
Portland, OR and Brooklyn, NY
Too many businesses struggle to explain themselves and the value they add. Content Needs Context, a strategy and content-creation company, works to change that. We specialize in positioning design and tech organizations, helping them to differentiate themselves and develop the right messages and materials to reach their audience, be it B2B, B2C, or D2C. Founder Julie Taraska spent nearly two decades covering products, tech, sustainability, and design for publications including the New York Times, Wallpaper*, Architectural Digest, Quartz, Metropolis, and Fast Company. Seeing how brands were taking over the telling of stories, she segued into marketing, serving as a copywriter and founding editor at ecommerce pioneer Gilt Groupe, a consultant and multimedia editor at British trend agency Stylus Fashion; and a communications writer for multidisciplinary design firm Perkins & Will. Content Needs Context was birthed from this blend of strategy, communication, and craft. Our means are many, from audits, messaging, and competitor analysis to brand identity, multiplatform content, and account-based management. All are at your disposal to help you grow your business.
digital marketing
content creation
strategic brand positioning
content strategy
cultural strategy
content development
video scripts
mutimedia content
print and digital collateral
tech companies
design companies
.ppt decks
change management communication

Services Provided

digital marketing, b2b, content creation, strategic brand positioning, content strategy, cultural strategy, content development, b2c, messaging, video scripts, mutimedia content, print and digital collateral, tech companies, design companies, brochures, .ppt decks, ecommerce, change management communication

Point of Contact

Julie Taraska
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