Marketing & PR
New York
Allison Hay is a communications strategist and writer for A&D changemakers. Leveraging her decade of experience at top tier creative agencies in NYC, she builds highly tailored communications programs for interior designers, brands, and trade organizations. From art to antiques, sofas to smart lighting, and wallcoverings to window treatments -- she's worked with industry leading brands and marketplaces across a wide range of product categories. She has helped elevate the profiles of designers at every career stage, from rising stars to iconic household names.
Allison's approach centers on providing premium quality services backed by a deep reservoir of industry knowledge, contacts, and strategic insights, offered at a flexible scale. She provides a full suite of communications services: media relations, marketing, copywriting, strategic alignments, trade activations, thought leadership positioning, influencer and celebrity partnerships, trade show and show house support, and more. As a creative thinker who is also a "do-er," she's adept at tailoring big ideas to a good/better/best model that allows clients to scale their investment based on important factors like budget and bandwidth. Her services are completely customized to client needs and include a mix of short-term projects, ongoing retainer programs, and even temporary in-house support for busy seasons or team transitions. Allison lives in Brooklyn, where she's constantly dreaming up new design projects to execute at home, much to her husband's chagrin. www.hayitsallison.com