Great interior design tells a compelling story, but when it’s not framed effectively, the tale goes untold. As a designer, images are all you have to show off your stunning artistry to a wider audience, so it’s essential to make every picture count. In this workshop, photographer and PR pro Tori Sikkema shows how to craft, then capture, visual narratives that are eye-catching and editorial-worthy. From defining your project’s message to producing a professional photo shoot to pitching your designs for press coverage, this session will equip you with the tools you need to ensure your work gets the attention it deserves. To learn how to photograph interiors that land media features, attract dream clients, and elevate your brand, sign up now.
In this workshop, attendees will learn:
- How to craft compelling narratives that make your design projects stand out to editors
- The key elements of styling and composition to elevate interior photography from mere project documentation to magazine-worthy features
- Why investing in editorial-quality photography is essential for press placements and brand visibility
- The strategy behind pitching to top design publications, including timing, exclusivity, and best practices for submission
After this workshop, attendees will have:
- A clear understanding of how to position your projects for media coverage
- Actionable steps for preparing and executing a successful editorial photo shoot
- A proven framework for crafting irresistible press pitches that capture the attention of editors
- Strategies for leveraging press features to build credibility, elevate your brand, and attract high-end clients
Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.
BOH Insiders get unlimited free Launch classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.
Tori Sikkema brings a rare fusion of technical mastery and marketing expertise to interior design photography. As a photographer with foundations in luxury marketing and impressive credentials in the corporate and media sectors, including Architectural Digest, she transforms spaces into compelling visual narratives that capture the essence of exceptional design. Through her PR services, she garners equal attention for her clients, strategically positioning them for editorial recognition.
