International Brand Protection
Online | October 3 | 1:00 - 3:00 p.m.
Crash Course in Creative Law, Part 6: There’s a reason you became a designer, and it probably didn’t have anything to do with legalese. You’re an expert in color, fabric, floor plans and furniture schemes, not intellectual property and trademark protection. If you’re already confused, don’t fret. Angie Avard Turner, an actual lawyer for creative business owners who also owned a seven-figure wholesale company and is married to a designer, is here to be your legal sherpa. In this multi-part series, Angie will take you on a deep dive that runs through the most frequent issues designers face, like when you really ought to seek legal advice and how to choose the right attorney. Clients can be difficult enough, and legal troubles shouldn’t slow you down.
Your brand is taking off like gangbusters stateside, and you’re ready to take your show on the road. In part VI, creative lawyer Angie Turner is here to walk you through how to cover your intellectual property (IP) when you’re ready to move beyond the American market with a deep dive on international laws and regulations. Note: this is a 200-level course for those who have already taken Parts III, IV and V of the series.
In this course, you will learn:
- What parts of your intellectual property are covered abroad, and what rights you have as an IP owner
- When and how to file for international IP registration
- How to prevent knock-offs, and how to avoid infringing on another brand
After this class, you will have:
- An appreciation of how protecting your brand and designs is affected by international law
- A list of considerations to help plan to move your brand or designs beyond the United States.
This webinar is conducted through AdobeConnect. All you need to join is reliable internet access and computer speakers with good volume. Instructions on how to join will be sent out the night before and morning of the webinar.
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BOH Insider members looking to take this class, please email email@example.com to be added to the registration list.