Trademark Strategy
Angie turner headshot color
Instructor Angie Avard Turner, August 21, 2019; 1:00 - 3:00 p.m.. Online
August 21, 2019 1:00 - 3:00 p.m.
Online

Crash Course in Creative Law, Part 5:  Did you know you can trademark a hashtag? In part V, creative lawyer Angie Turner will discuss when it’s appropriate to file for trademark protection, what exactly is covered, and how to recognize infringement.

There’s a reason you became a designer, and it probably didn’t have anything to do with legalese. You’re an expert in color, fabric, floor plans and furniture schemes, not intellectual property and trademark protection. If you’re already confused, don’t fret. Angie Avard Turner, an actual lawyer for creative business owners who also owned a seven-figure wholesale company and is married to a designer, is here to be your legal sherpa. In this multi-part series, Angie will take you on a deep dive that runs through the most frequent issues designers face, like when you really ought to seek legal advice and how to choose the right attorney. Clients can be difficult enough, and legal troubles shouldn’t slow you down.

In this course, you will learn:
- When you should file for trademark protection
- The rights you have as a trademark owner
- How to prevent infringement (and how to avoid infringing)
- How hashtags are affected by trademark law
- How trade dress, a little known area of trademark law, could benefit designers

After this class, you will have:
- A thorough understanding of trademark law as it applies to desig
- A list of best practices to protect your brand

Additional Information
This webinar is conducted through AdobeConnect. All you need to join is reliable internet access and computer speakers with good volume. Instructions on how to join will be sent out the night before and morning of the webinar.

Did you know members of BOH Insider get unlimited free LAUNCH classes? Click here to learn more.
BOH Insider members looking to take this class, please email ktrepanier@businessofhome.com to be added to the registration list.

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Angie Avard Turner, a native of Thomasville, GA, is an attorney who loves pattern and color. After over 20 years in retail, 14 years in wholesale, and 8 years in licensing, Angie decided to give the people what they were asking for—an attorney who was familiar with the needs of creative entrepreneurs. Angie earned her law degree from Western Michigan University Thomas M. Cooley Law School in Lansing, Michigan in 2000, and is currently is enrolled at her alma mater where she completed more than half of the coursework to receive an LLM in Intellectual Property. As a designer, artist, author, blogger and entrepreneur, she understands the legal needs of creative businesses because she owns and operates one. Angie has always loved being creative; since beginning a wholesale gift manufacturing company back in 2003, when people learned she was an attorney too, they were very quick to ask all sorts of legal questions pertaining to the industry. Angie believes that her entrepreneurial experience coupled with her legal education uniquely situate her to give an interesting twist on how the law can affect one's creative endeavors. Angie has been a legal presenter at the Atlanta Gift Show, Southern C Summit Alt Summer 2019 in Palm Springs, at Jennifer and Jennifer Alwood’s Equipped Conference, at the Makers Collective Summit in Greenville, SC. She’s written for Gift Shop magazine and Southern C blog, and is regularly featured at AmericasMart and ADAC in Atlanta. In 2018 she launched her latest endeavor, Prep’d for Success, a one stop on line shop for creative business resources.