| Dec 7, 2010 |
Vitra's former PR Director to head Design Miami/
Boh staff
By Staff

Design Miami/ announced yesterday that Marianne Goebl has been appointed Director, effective February 2011.

“While collectible design is still a young field, it consistently demonstrates an incredible level of creative expression, freedom, and innovation. I am convinced that design plays a hugely important role within the contemporary cultural landscape and am eager to contribute to the next phase of growth for the fair,” said Goebl.

“Under the leadership of Marianne, we are confident that Design Miami/ will continue to grow while ensuring the fair’s position as the premier global forum on design," said Craig Robins, principal of Design Miami/ and Design Miami/ Basel. "Marianne will have an opportunity to build on the extraordinary growth we have experienced in our first six years. By cultivating our cultural and commercial point of view, Marianne will continue to enrich the dynamic community of galleries, collectors, institutions and corporate partners that comprise Design Miami/.”

Design for Marianne has always been more than a job but an authentic passion, one which she embraces in a rigorous, energetic, and extremely sensible manner, according to Didier Krzentowski, Founder of Galerie kreo in Paris. “Her appointment represents a wind of change that demonstrates what the fairs in Miami and Basel deserve–which is nothing less than to be the only two that count in the entire world.”

Goebl brings to her position ten years of experience in the design field, most recently as Head of International Public Relations & Partnerships for Vitra, where she set the company's international public relations strategy, brand collaborations and partnerships. She was responsible for the exhibition concept, execution, and media relations campaign for “VitraHaus,” along with the brand collaborations and communications strategy for “Vitra Campus.” As Director for “Vitra Edition,” Goebl worked closely alongside designers including Ron Arad, Ronan and Erwan Bouroullec, Konstantin Grcic, Hella Jongerius, and Jasper Morrison, among others. These works have been shown at Art Basel 2007, Design Museum London, Triennale di Milano, and Phillips & de Pury, London.

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.