In tandem with Wallpaper* magazine's 200th issue, Time Inc. has launched a U.S.-only edition. The new quarterly print magazine, Wallpaper* U.S. Bespoke Edition, will be delivered to 250,000 affluent, young leaders in major U.S. markets. Wallpaper.com reaches 500,000 consumers monthly, and it has a social media following of 2-million-plus.
Editor in chief Tony Chambers is overseeing the U.S. edition. This “bespoke” edition takes content from the magazine’s global team, which appeals to an American audience. It is also composed of original stories, design and photography made for an American audience.
“We are incredibly excited to bring Wallpaper* to a broader American readership and offer our advertising partners an opportunity to reach them,” said Evelyn Webster, executive vice president of Time Inc. “Wallpaper* is one of the most beloved and distinctive luxury brands in the world, with a truly global point of view, and its influence only continues to grow.”
“Our Wallpaper* U.S. Bespoke Edition will be informative, inspirational and beautiful,” said Chambers. “As we celebrate our 200th issue, we look forward to welcoming new U.S. readers to the Wallpaper* world.”