Hachette Filipacchi Media U.S. President Alain Lemarchand today announced that Robin Domeniconi has been hired as Senior Vice President, Chief Brand Officer for the Elle Group, and will manage all aspects of Elle Décor, Elle and Elle Girl magazines including content, advertising, digital platforms and brand development beginning July 2010.
Domeniconi joins HFM from her post as VP Advertising Sales, Marketing and Publishing for Microsoft, where she was in charge of executing sales and marketing strategies for Microsoft's media properties and network partners, including MSN, Windows Live, Xbox Live, Live Search, Facebook and WSJ Digital. She was an integral team member on the recent launch of Glo.com, a lifestyle site that launched successfully in April through a partnership with MSN, HFM U.S., and Berman Braun. In her new role at the ELLE Group, Domeniconi will continue her strong connection to that brand, which after only 6 weeks, has garnered many readers and recognition for its innovative design, content and advertiser-friendly format.
"Robin brings a rare combination of deep brand building and business development experience to her role as Chief Brand Officer," said Lemarchand. "Her knowledge of the digital space and her clear ability to grow the business on all platforms will be a great asset to the ELLE Group."
"ELLE is one of the most vibrant brands in the world, and this is an incredible opportunity to extend its leadership position," said Domeniconi. "In addition to expanding the existing platforms, we will aggressively exploit digital technologies and partnerships to serve audiences and advertisers in exciting new ways."
Domeniconi also served as President of Time's Media Group, where she was responsible for all corporate sales and marketing efforts for Time Inc.'s 130+ global brands. Prior to that, Domeniconi was the president and publisher of Real Simple building an award-winning, multi-platform brand that includes magazine, TV, newspaper syndication, books, international editions and consumer products. She got her start in print as associate publisher for Transworld's Art & Antiques and as publisher at three of Meredith Corporation's titles: Country Home, Country Gardens and Golf for Women.