The interior textiles and décor market have found a home at MAGIC August 20 – 23 in Las Vegas. This initiative will unite the fashion and home communities to address North America’s mounting demand for manufactured home goods and textiles.

The alliance will feature fabrics, materials and components for home application (bed, bath and kitchen linens, towels, window treatments, rugs and accessories) — providing sourcing professionals with direct access to hundreds of premier domestic and international manufacturers.

It will also expose home textile exhibitors to the unmatched purchasing potential of more than 10,000 attendees, via a powerful roster of buying teams that includes the top retailers in home textiles.

According to MAGIC vice president, Karalynn Sprouse, “SOURCING at MAGIC HOME builds on the sourcing expertise of MAGIC and will showcase both the broad base of Chinese manufacturers [China Foreign Trade Guangzhou Exhibition General Corp.] CFTE brings, as well as contract and original design manufacturers, component suppliers, and service providers from the global home textiles community as a whole.”

Deying Li, general manager of CFTE who has worked for China’s famous Canton Fair for over 20 years, mentions the strength of the collaboration as a key advantage. "Canton Fair is China's biggest trade fair, and MAGIC is the largest, most well-known fashion tradeshow in the U.S.," he notes. "So for us, and we believe for attendees, SOURCING at MAGIC HOME is the perfect marriage."

With CFTE’s influence in the Chinese furniture and décor markets, combined with MAGIC’s position as an unparalleled connection platform, SOURCING at MAGIC HOME is poised to meet the needs of the new international supply chain.