industry insider | Jun 19, 2017 |
Kravet’s new DDB showroom emphasizes visitor experience
Boh staff

Things are moving and shaking at Kravet. Following 33 years in its former spot in the D&D Building, the brand has moved to a larger space, in Suite 1202, with a showroom concept that emphasizes visitor experience. (There was another change at the brand earlier this year: Brunschwig & Fils moved to its new home at Lee Jofa, in Suite 234.) The showroom, which will formally open with a June 21 party, encompasses Curated Kravet, fabric, furniture, carpet, lighting offerings and its own café.

Inside the new showroom
Inside the new showroom

Why expand? Cary Kravet tells EAL: “With this move, we are expanding the space and making it easier for designers to navigate. After more than 30 years on the third floor, we think it’s time to elevate Kravet to meet the needs of designers today, so we are making the move up to the 12th floor in the D&D Building. The design industry continues to look for bite-sized stories, and that really influenced our approach in our new location.”

Inside the new showroom
Inside the new showroom

The new space is organized less around product and more around experience. “We are enhancing each product group in the showroom to help facilitate the shopping experience for designers,” Kravet shares. “There are dedicated areas for fabric, furniture, carpet, lighting, Curated Kravet and other finished goods. Kravet Café is central in the showroom; it’s something unique to us and we wanted it to be at the forefront of the showroom. The goal is to bring the shopping experience beyond just product.”

Take a 360-DEGREE TOUR of the new showroom.

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