The brainchild of Veronika Miller, founder of Modenus, Blog Tour brings top bloggers to cities where they are immersed in the latest exhibitions that are taking place at the time of their visit. This year's tour brings 15 international bloggers to New York City during New York’s ‘Design Week’ in March, which coincides with the Architectural Digest Home Design Show, plus tours of showrooms in and around New York.
In September, the group will be off to Paris for Maison et Objet then back to London and in April it's off to Milan for Salone del Mobile. It is a wholly-sponsored trip for those who are selected through a competitive application process (over 190 applicants).
The 2012 bloggers include David John Dick, Carole King, Arianna Trapani, Marilyn Russell, Hannah Coleman, Andrew Dunning, Stacey Sheppard, Will Taylor, Cecy Mendell, Emily Peck, Kelly Morrisseau, Kate Baxter, Toma Clarke Haines, Pippa Jamseon, Tim Bogan and Katie Treggiden.
“The idea for Blog Tour grew out of my desire to harness the online experience from my website Modenus, and bring it back to the real world,” said Miller. “I wanted to find a way to bring our audience along as we scour the globe for great new design inspiration.”
The initial tour last year generated over 45 million social media impressions and over 150 blog posts.The group brought 17 bloggers from the U.S. and London on a 5-day tour and complete immersion in the London Design Festival and London's culture. Highlights of the tour included stops at 100% Design, Tent London, Decorex, conversations with London designers Lee Broom and Nicky Haslam, behind the scenes tours of showrooms like Victoria & Albert Baths, Samuel Heath and Poggenpohl, and sponsored dinners at Terrence Conran's penthouse and Wright Brothers Oyster House.