Hunter Douglas announced a today that window coverings will no longer be sold through the internet sales channel and instead return to the company's traditional full-service approach. The policy will be effective in the U.S. and Canada June 1, 2010.
“We believe the American consumer is best served by purchasing from well-trained and fully merchandised dealers who understand and appreciate our custom products and consistently provide professional service and full support to their customers, to assure thoroughly satisfying experiences with Hunter Douglas brand products,” said Marv Hopkins, Hunter Douglas President and CEO.
Since its founding in 1946, the company's products have been sold through more than 7,000 independent showroom dealers and in-home consultants throughout North America, and supported by local fabrication companies.
“By discontinuing Internet sales, we will lose some business in the near term,” continued Hopkins. “We are confident, however, that this policy will further our goal of preserving and enhancing the image, value and reputation of the Hunter Douglas brand and will also lead to greater sales through our Aligned Dealer network over the longer term.”
Hunterdouglas.com will continue to direct consumers to the best Hunter Douglas dealers in their local areas. This site provides consumers with interactive features, customization tools and presentation of the brand’s line of products.