| Dec 20, 2011 |
Houzz raises $11.6m in funding to maintain rapid growth
Boh staff
By Staff

Houzz, an online community for homeowners and home renovation professionals, continues to expand with new leadership and funding.

The site's founders secured $11.6 million in financing this week, which will go towards hiring additional engineers to continue to build out the site. Alfred Lin, a VC at Sequoia Capital and former top executive at Zappos, will join Houzz's board of directors, according to an article in All Things Digital.

Alfred Lin

Formerly the COO/CFO of Zappos, Lin was the number two executive at Zappos at the time of its acquisition by Amazon, and "has had a nearly flawless resume as an entrepreneur over the years," according to an article in TechCrunch (April 2010). "Every company he’s worked for has been acquired, and the smallest deal was $265 million."

Houzz's traffic has increased 10x since its last funding round of $2 million in 2010, and the site has introduced e-commerce features to drive purchases of home goods. Houzz boasts 30,000 professional profiles on the site, 50 million page views a month, 2.5 million uniques and one million downloads of its ipad/iphone app. Houzz generates revenue through a direct-advertising model, enabling it to offer free content to users.

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