FLOR, the eco-friendly company that produces custom carpet tiles, recently teamed up with Boston street artist Rene Gagnon. Gagnon used FLOR carpet squares to create a unique art piece in a live installation at the opening of the company’s new store in Burlington, Massachusetts, last week.
Rene Gagnon makes art out of carpet squares at the FLOR opening in Burlington, Mass.
“We knew that we wanted the collaboration to demonstrate the merging of art and design, and wanted to make sure that we partnered with just the right artist to make this piece functional yet contemporary and eye-catching. Honestly, we could not think of a better person to partner with for the Burlington store opening than Rene,” shares Rick Kilmer, president of FLOR. “He is an established street and graffiti artist in Boston, and our team has been a fan of his work for a while now. As a creator and producer of interchangeable modular carpet tiles, FLOR offers customers infinite design possibilities, and we knew that Rene would portray this concept in the most creative and enticing way possible.”
FLOR previously collaborated with Miami-based art and design firm Totuma during NeoCon last year, as well as U.K.-based leather-restoration brand Elvis & Kresse on a recycled/restored leather rug capsule collection.
Gagnon's installation at the Burlington FLOR store. All photos courtesy Natasha Moustache
Gagnon tells EAL, “The FLOR team has been a supporter of my work for some time, and we were looking for the right opportunity to work together. Another important factor for me was that FLOR manufactures over 95 percent of products in the United States. What really sealed the deal is the customer experience FLOR offers, the creative design process. That idea of the customer having creative freedom seemed a concept fitting for my style of art.”