| Mar 10, 2011 |
Anthropologie launches in-store 'Decorator Concept' shops
Boh staff
By Staff

Anthropologie has announced the launch of a new decorator concept that offers expert advice and assistance in a “workshop-style” shop in 12 existing store locations, with similar offerings online.

The decorator concept will share Anthropologie’s aesthetic but it will be completely dedicated to “delivering a unique experience that helps generate design ideas and support decision making.” The in-store shops will have wallpaper swatches, rugs, curtains, printed information about products, and it will host regular workshops with design experts.

Customers will benefit from the new online “For the Decorator” section, which will debut on March 17—home to tips and tools, such as a wallpaper calculator, upholstery fabric and wallpaper swatch requests, and glossary.

The markets include London, Atlanta, Beverly Hills, Chicago, Corte Madera (CA), Denver, Houston, Miami, Nashville, New York City, Wayne (PA), and Westport (CT).

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.