The new design book The Dream Factory: Alessi Since 1921, shares a glimpse of Alessi’s history; the company, which was founded in 1921 by Giovanni Alessi, is now in what it calls its third transformation, with Alberto Alessi, president—and author of the book—at the helm.
![Alberto Alessi debuts design book Alberto Alessi debuts design book](https://businessofhome.com/system/ckeditor/pictures/5296/data/content/image001_1.jpg)
Of the brand’s impact and its products, says author Alessi, “There are objects that are part of our everyday existence: things that we use without even looking at them, part of a neutral, reassuring domestic scenario. And there are others—those that make our daily routines simpler, more pleasurable, more ours.”