The relationship between you, your design firm, your clients and most importantly your prospective clients is created by what are called ‘touch points”—any experience that is associated with your team, your work and your services. They range from how the office telephone is answered to a major design presentation. Any variation from your intentions puts your value and expertise at risk. Strategic consideration, conscious planning and steady execution across many touch points are necessary to distinguish your firm.
Marketing strategist Meg Touborg will share how to bring consistency to your firm’s touch points by articulating your value and defining your culture.
In this class, you will learn:
• How to define your firm’s values and how to manifest them
• About case studies of design firms who are doing it well
• How to build a unique map of your firm’s major touch points
• How to create an action plan for identifying areas for improvement
By the end of class, you will have:
• A clearer vision for defining your brand
Additional Notes:
This is an online course conducted through AdobeConnect. You will receive an email with information on how to join the evening before the class.
Thank you to our friends at Ivy.co, the community and business management tool for interior designers. Schedule a demo to learn how to use IVY to propose product to clients, generate tear sheets, invoice clients, track & bill for your time, send purchase order to vendors, and more.
Meg Touborg is the president of Metworks Inc., a boutique strategy firm providing marketing intelligence and business development to design firms and design-driven companies, with offices in Los Angeles and New York City. She and her team have worked on over 30 high-profile engagements with architects and interior designers, ranging from competitive analyses to product launches and book promotions. She has devoted her career to working side-by-side with creative leaders to position their companies for success through her innovative marketing ideas and implementations. Prior to founding Metworks Inc., she held senior positions for highly respected brands such as Coach, kate spade and Waterworks and also served as the CEO for Rose Tarlow Melrose House. Meg is also the co-founder of the Leaders of Design Council, a membership community dedicated to elevating the value of design.
