With its rapid-fire interface and ever-evolving algorithm, TikTok can feel overwhelming, but its ascension as possibly the preeminent social media platform cannot be denied. To tap into its potential to showcase your design expertise and reach a wider audience, you just need the right guidance. Laura Bindloss and Alexi Velasquez of marketing and public relations powerhouse Nylon Consulting are here to provide it. Masterminds of all things online, the duo will demystify TikTok, breaking down the basics so you can confidently navigate it and start creating content that connects. By the end of the workshop, you’ll have a clear understanding of how to leverage its algorithm, spot emerging trends and produce compelling video segments that will capture the attention of future clients.
In this class, you will learn how to:
- Identify and understand TikTok trends
- Interpret your account’s performance
- Use best practices for filming, editing, planning and posting content
By the end of class, you will have:
- A comfort level with the fundamentals of TikTok and an understanding of why it’s an important platform for your design business
- Tools and resources to begin producing content for the app
Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.
BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.
Laura Bindloss is the founder of Nylon Consulting. Since its inception in 2009, she has grown the business from a one-woman public relations firm run out of an apartment to an award-winning agency offering social media and content services to clients across the U.S., Canada and the U.K. Bindloss and her team have built previously unknown interior designers into national names, secured collaborations with cultural institutions such as The Metropolitan Museum of Art, and put clients’ products in the feeds of influencers to gain the exposure they need. With a singular focus on discoverability, she believes in how your brand—whether a fledgling startup or an established firm in need of fresh relevance—will be seen in the future. In spring 2022 she launched a sister company, Designer Home Tours, a video media brand focused on showcasing best-in-class tours by the professionals behind the spaces.
Alexi Velasquez is a social media account manager at Nylon Consulting, where she works with interior designers and brands in the home industry to achieve their unique social media goals and create dynamic content. A natural storyteller, she has more than six years of experience in social media management, strategy and content creation across different industries.
