Selecting art for your clients’ spaces is an inherently intimidating process. How do you advise on quality? How do you motivate your clients to properly budget and make decisions? How do you collect and document sourcing information given the vast amount of art (both good and bad) out there? Art advisor Katharine Earnhardt, Founder of Mason Lane Art Advisory, will provide guidance on resources within the art market, assessing quality, costs to consider, practical tips for making the sale, and the right online applications to use to streamline the process.
In this class, attendees will learn:
- The top apps and programs to streamline the art sourcing process and help store art data online
- About case studies of challenging rooms where the right art selection finished the space
- Sound artist and source recommendations
- Costs to consider, and how to assess quality
After this class, attendees will have:
- A clear process for how to add art sourcing to your business offerings
- A list of the best online resources within the art market
Additional Information:
This is an online course conducted through Zoom
BOH Insiders get unlimited free LAUNCH classes.
Click here to learn more.
If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com
Katharine Earnhardt founded Mason Lane In 2014 because blank walls aren’t fun and buying art is tough. She has a background in art and business, A love for design, and a solid track record for effectively servicing clients. Through experiences at institutions like MOMA and Christie’s, among others, Katharine learned that being creative, practical, transparent, and dedicated go a long way. Apparently this is true in the art world and real life, and maintaining these qualities earned her abnormal responsibility at a young age—she was networking with museum trustees, flying to international art fairs and overseeing business development efforts in other countries when “kids” her age were sitting at a desk. The education this provided in art, business, and strategy were the perfect complement to Katharine's art history and economics studies at Williams College, and her art business Masters from Sotheby’s Institute. Katharine is grateful every day to put this all together in one package, helping clients style their walls through Mason Lane.
