Top editors at leading design publications receive upward of 100 pitches a day. How do you stand out in a crowded inbox? The key is perfecting the “2-Minute Pitch.” Enter Alexandria Abramian, a publicist and former magazine editor in chief who coaches designers on how to get their projects featured without paying expensive monthly PR retainers. Learn the key elements that every successful pitch must include and how to deliver them in ways designed to capture an editor’s attention—all in two minutes or less.
In this class, attendees will learn:
- The top pitching pitfalls and how to avoid them
- The three elements every successful pitch must include
- How to make an editor feel special, not spammed
After this class, attendees will have:
- An annotated template of the 2-Minute Pitch
- A list of the top five questions to mine the PR gold out of any design project
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.
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Alexandria Abramian served as the editor in chief for Modern Luxury’s Angeleno magazine before becoming the founding editor of its Interiors publications, which launched in four U.S. cities. She went on to become the founding editor of The Orange County Register’s OCHome magazine and, later, the home and lifestyle editor at The Hollywood Reporter. While working as a staff editor, Abramian contributed to The Los Angeles Times for more than a decade, writing hundreds of articles about home design, architecture and real estate. She has also written for Architectural Digest, Elle Decor, Veranda, Sunset and was a columnist for House Beautiful. She is the writer of Nathan Turner’s American Style: Classic Design and Effortless Entertaining (Abrams, 2012) and the founder of Publicity Without a Publicist, an online community that provides interior designers with the tools, access and ongoing support needed to get featured in print, digital and broadcast media.