It’s one of the buzziest marketing terms: influencer. When done well, influencer marketing can be an effective and mutually-beneficial partnership that broadens awareness of your products, your company, and your brand’s reputation. But where to begin? How do you choose the right thought leader and content creator to align your messaging with? And how the heck do you know if it’s working?
Laiza Cors, CEO of home industry-focused influencer marketing agency Embello, and Anne Sage, a real-life influencer and one of the original content creators in the home space, have taken the complexities of the influencer marketing process and streamlined them for you. Prepare for an overview of how influencer marketing has impacted the design industry, as well as actionable tools to help your home brand find success in the space. Bring on the double-taps.
In this course, attendees will learn:
- How to implement a goal-driven strategy and set a budget based on campaign deliverables
- Tips for identifying the right influencers for your brand
- How to develop a winning campaign brief so you can successfully execute influencer campaigns
- Important metrics to measure ROI
After this course, attendees will have:
- A deep understanding of how influencer marketing can impact your overall marketing strategy
- A roadmap for setting goals, developing a brief, and measuring deliverables
*Marketers, this one’s for you. Designers—an influencer course for you is coming this spring!
This is an online course conducted through AdobeConnect. You will receive an email with information on how to join prior to the class.
Did you know members of BOH Insider get unlimited free LAUNCH classes?
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please email firstname.lastname@example.org.
Laiza Cors is the co-founder and CEO of Embello, an influencer marketing agency and platform dedicated to the home industry. She started her career in the home industry nearly 10 years ago working for the International Home + Housewares Show, the largest US trade show for homewares held in Chicago. After relocating to California, Laiza became the director of brand development for Design Campus, an online education platform and conference series for the interior design community. In her most recent role as the marketing communications manager at Barclay Butera, Laiza was responsible for the company’s digital brand development as well as overseeing marketing, social media and events. Her passion for home and expert knowledge in marketing led Laiza to start Embello, which connects social media influencers with home and design brands. Laiza is also a contributor to California Home + Design magazine.
A graduate of Stanford University, Anne Sage was a consumer strategist in Manhattan prior to becoming a full-time content creator, stylist, and designer. She started her blog The City Sage in 2008 and still maintains it today. In 2010, she co-founded the online lifestyle publication Rue magazine; and in 2016 she co-founded Light Lab, a creative studio and design firm in Los Angeles. Anne is also the author of an interiors book entitled Sage Living, which was published by Chronicle Books. Most recently, she joined the team at Embello, an online platform and agency that connects social influencers with home and design brands for campaigns. Anne lives in Los Angeles with her husband and their four (yes, four!) pets.