Developing a Social Strategy for Your Design Business
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Instructor Manpreet Kaur Kalra, May 6, 2020; 1:00 - 3:00 p.m. EST. Online
May 6, 2020 1:00 - 3:00 p.m. EST
Online

Savvy designers know social media marketing is a great way to generate brand awareness for your business and foster an online community, especially now, when digital connectivity has replaced in-person conversation. It’s also most effective when you have a purpose-driven strategy in place. While it is easy to create accounts on the latest platforms, simply posting isn’t enough to make your  business grow. Learn how to create a powerful, highly targeted online presence to effectively showcase your business and build a following of loyal customers. 
 
In this course, attendees will learn:

– The 7 steps to creating a thoughtful social strategy
– How to assess which social channels are best for reaching your business goals
– How to create a social media content formula
– Which metrics to look at when evaluating the success of your social strategy
 
After this course, attendees will have:

- The tools they need to start effectively planning their content calendar
- Actionable steps to help them audit their current content and repurpose it more effectively

Additional information:

This is an online course conducted through Zoom webinar. The evening before the class, you will receive an email with information on how to join.

BOH Insiders get unlimited free LAUNCH classes. Click here to learn more. 

(If you are already a BOH Insider and are looking to take this class, please email membership@businessofhome.com.)

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Manpreet Kaur Kalra is a digital marketing expert, social activist and serial traveler. She is an advocate for ethical sourcing and mindful consumerism. Manpreet launched Art of Citizenry, a digital marketing and strategy company specializing in conscious small to medium-size businesses. She also teaches Digital Marketing at General Assembly Seattle, where she helps students plan and execute digital strategy. As a Marketing Advisor, Manpreet’s portfolio has included a diversity of clients—from the venture capital firm Stockford Limited to home decor brand Artha Collections to Mata Traders, a fair trade women’s apparel company. She previously worked at Rival IQ, a social media analytics company, and shaped its marketing roadmap. She currently serves as a board member of Dasvandh Network, a service-oriented crowdfunding platform.