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Design Discovery to Land Every Project
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Instructor Melissa Galt, October 16, 2024; 1:00 - 3:00 p.m. EST. Online
October 16, 2024 1:00 - 3:00 p.m. EST
Online

Design discovery is one of the most important steps in a lifelong relationship with your ideal clients—and one of the most impactful parts of the development process. It shows your prospective clients what they never imagined was possible and now can’t live without. An essential early stage to eliminate the dreaded scope creep that plagues so many projects once they’re underway, discovery done right clearly establishes your design’s maximum potential, exciting your clients and encouraging them to want the absolute best across the board.  

Sounds amazing, doesn’t it? Now you just have to learn how to do it. Designer-turned-business-guru Melissa Galt is on hand to show you how to present a project’s ultimate incarnation to your prospective client while building an indelible and revenue-driving rapport. Her proven four-step process will empower you to pick and choose the jobs and clients that will take your business to the highest heights—hallelujah.

In this class, attendees will learn how to:
- Establish trust and build rapport with potential clients
- Ditch free consultations and always get paid for your expertise
- Stop leaving money on the table and increase every project’s value 
- Present a project’s ultimate design potential in a way that clients’ can’t resist

After this class, attendees will have:
- An understanding of what every client wants to know before they consider working with you
- Insight into what holds designers back from earning what they deserve, and tools to overcome this 
- Directions for how to uncover a project’s full design potential
- Strategies to sell that potential before a project begins, thereby avoiding any scope creep after the fact

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.

With more than 30 years of experience as a prominent residential interior designer, Melissa Galt, now a seasoned design business strategist, collaborates with interior design principals worldwide. Her work specializes in optimizing business operations for enhanced profitability and efficiency. Her renowned Design Business Freedom coaching program is built upon five strategic systems that guarantee superior client acquisition, more prominent project opportunities and increased profits—all achieved with reduced stress and time investment. Galt is also the author of the definitive industry resource Marketing Luxury Design: Attracting Affluent Clients. She hosts the popular design podcast The Affluent Creative, where she shares invaluable shortcuts, systematic approaches and insider secrets to achieving greater success. Galt’s expertise not only transforms design practices but also empowers professionals to thrive in the competitive landscape of luxury interiors.