In an era when algorithmic changes are reshaping the entire digital landscape, interior designers face an unprecedented crisis: how to reach, keep and grow an audience. By prioritizing engagement over relationships, social media platforms have made it increasingly more challenging to maintain a connection with even the most dedicated followers: Many creators have seen their traffic drop by up to 80 percent overnight.

Digital marketer Jen Smiga explores how interior designers are fighting back by building “true fan” relationships on Instagram, a platform that not only showcases their stunning work but can also be an impactful business development tool. She’ll explain the importance of prioritizing deeper connections over mass reach, as well as ways you can use AI-powered content analysis to identify opportunities. Don’t miss this moment to learn how to build meaningful audience connections while maintaining creative freedom, helping your brand transcend algorithmic tweaks and stand out authentically.

In this class, attendees will learn:
- Why Instagram follow counts no longer translate to actual reach and engagement
- How to build and maintain direct relationships with your most valuable audience members
- Strategies for forming powerful collaborative groups that can thrive despite algorithm changes

After this class, attendees will have:
- A framework for identifying and engaging “true fans” who will support your business for the long term
- Practical steps for creating your microcommunity of collaborative creators, friends and family

Additional Information:
This course is presented in partnership with ADAC as part of its Digital Day programming. Tickets are free for interior designers.