The ability to understand and anticipate your client’s needs is critical to building and maintaining a loyal clientele—and thus, a successful business. The first step in earning your client’s trust is identifying and agreeing on your shared values and goals.
In this class, business coach and consultant Justine Clay will share a step-by-step guide to creating your ideal customer profile and developing a marketing message, strategy, and content that will build the “know, like and trust” factor with your current and prospective clients.
In this class you will learn:
- What makes you unique in a crowded market place
- Who your ideal clients are, what they struggle with, and what they aspire to achieve
- How to create a marketing plan that resonates with your target client
By the end of class, you will have:
- The tools to tell your story, build connections, and grow your client base
This is an online course conducted through AdobeConnect. You will receive an email with information on how to join the evening before the class.
About the Instructor:
Justine Clay began her career in creative representation and, in 2010, launched her coaching business. SInce then, she has been helping freelance creatives and entrepreneurs of all types build thriving careers. Justine teaches her clients how to position, market and profit from their creative expertise through one-on-one coaching, group programs, talks and workshops.