DFA Inaugural E-Commerce Summit
May 8, 2018 | Los Angeles
DFA Inaugural E-Commerce Summit

The Decorative Furnishings Association (DFA)’s first membership meeting of 2018 set out to be the interior design industry’s first-ever e-commerce summit. The new format underscores the DFA’s initiative to modernize its business practices and create a platform that finally addresses and responds to the hard questions the industry faces.

The daylong summit kicked off with speeches from DFA president Eric Chang, and board members Chad Stark and Jobst Blachy, followed by short presentations from leading e-commerce and digital companies like Dering Hall, 1stdibs, DesignerInc, Studio Designer, IvyMark and Fuigo. After lunch, attendees broke into groups for roundtable discussions.

The DFA counts among its membership representatives from leading furniture and textile brands, multiline showrooms, design centers, trade magazine publications, and design-industry e-commerce brands. Notable members in attendance at the annual meeting included Adam Sandow, Pamela Jaccarino, Kate Kelly Smith, Cary Kravet, Mark Cutler, Katie Brockman, Spencer Rudin, Ralph Rudin, Russell Towner, Heather Gillette, Erinn Valencich, Maury Riad, Keith Granet, Lee Rotenberg, Thomas Lavin, Geoffrey De Sousa, Eric Hughes, Jeffrey and Philip Bershad, Rocky Lafleur, Gina DeWitt and Bryan Dicker.

“The DFA’s E-Commerce Summit was a resounding success,” says Chang. “We were thrilled by all the faces that showed up to have a seat at our organization’s table to take a hard look at how e-commerce has changed the landscape. More importantly, we were inspired by the insightful conversation had by all—as they listened to each other’s sides and looked to work together to create solutions that will ultimately lead to awareness, growth and profitability for our industry. We are compiling our findings, and look forward to continuing this extremely important conversation with the renewed strength and membership of the DFA.”

Photographs by design.luxury

EVENT GALLERY
Pamela Jaccarino and Katie Brockman of Luxe Interiors + Design, with Katie Miner of ADAC
Pamela Jaccarino and Katie Brockman of Luxe Interiors + Design, with Katie Miner of ADAC
Pamela Jaccarino and Katie Brockman of Luxe Interiors + Design, with Katie Miner of ADAC
Philip Bershad of Phillip Jeffries, Kate Kelly Smith of Hearst Design Group, and Katie Brockman
Philip Bershad of Phillip Jeffries, Kate Kelly Smith of Hearst Design Group, and Katie Brockman
Philip Bershad of Phillip Jeffries, Kate Kelly Smith of Hearst Design Group, and Katie Brockman
DFA president Eric Chang of Hellman Chang shares the association's goals.
DFA president Eric Chang of Hellman Chang shares the association's goals.
DFA president Eric Chang of Hellman Chang shares the association's goals.
DFA board member Chad Stark of Stark Carpet gives an update on the 'Do It For' campaign.
DFA board member Chad Stark of Stark Carpet gives an update on the 'Do It For' campaign.
DFA board member Chad Stark of Stark Carpet gives an update on the 'Do It For' campaign.
Barbara Friedmann
Barbara Friedmann
Barbara Friedmann
Adam Sandow
Adam Sandow
Adam Sandow
Keith Granet of Studio Designer
Keith Granet of Studio Designer
Keith Granet of Studio Designer
Maury Riad of Fuigo
Maury Riad of Fuigo
Maury Riad of Fuigo
Adam Sandow (left) and Sarah Smith of Sandow, with Cary Kravet of Kravet
Adam Sandow (left) and Sarah Smith of Sandow, with Cary Kravet of Kravet
Adam Sandow (left) and Sarah Smith of Sandow, with Cary Kravet of Kravet
Beth Hicks and Susan McCullough of the Merchandise Mart
Beth Hicks and Susan McCullough of the Merchandise Mart
Beth Hicks and Susan McCullough of the Merchandise Mart
DFA board member Jobst Blachy of Quintus
DFA board member Jobst Blachy of Quintus
DFA board member Jobst Blachy of Quintus
Chad Stark  gives an update on the 'Do It For' campaign.
Chad Stark gives an update on the 'Do It For' campaign.
Chad Stark gives an update on the 'Do It For' campaign.
Adam Sandow
Adam Sandow
Adam Sandow
Heather Gillette of DesignerInc
Heather Gillette of DesignerInc
Heather Gillette of DesignerInc
Lee Rotenberg
Lee Rotenberg
Lee Rotenberg
Arianne Nardo of Robb Report asks a question.
Arianne Nardo of Robb Report asks a question.
Arianne Nardo of Robb Report asks a question.
Colin Burridge of Pollack | Weitzner with Lindsey Pang of Houzz
Colin Burridge of Pollack | Weitzner with Lindsey Pang of Houzz
Colin Burridge of Pollack | Weitzner with Lindsey Pang of Houzz
Members mingle and pose for photos in the lobby before the presentations begin.
Members mingle and pose for photos in the lobby before the presentations begin.
Members mingle and pose for photos in the lobby before the presentations begin.
Jobst Blachy
Jobst Blachy
Jobst Blachy
Barbara Friedmann of Dering Hall
Barbara Friedmann of Dering Hall
Barbara Friedmann of Dering Hall
Adam Sandow of Sandow & Material Bank
Adam Sandow of Sandow & Material Bank
Adam Sandow of Sandow & Material Bank
Sarah Liebel of 1stdibs
Sarah Liebel of 1stdibs
Sarah Liebel of 1stdibs
Lee Rotenberg of IvyMark
Lee Rotenberg of IvyMark
Lee Rotenberg of IvyMark