The best designers know that selling luxury services isn’t about style at all—it’s about telling a story. Resonating deeply with potential clients, reflecting their values and aspirations, this story promises them the lifestyle they so desperately want. Tell it just right, and you’ll be hired to deliver on it. 

In this eye-opening workshop, savvy strategist Ericka Saurit teaches the subtle marketing signals that communicate luxury across our industry. Through examples and science-backed insights, you’ll discover how to craft a story-driven marketing strategy that sets you apart and strikes a chord with those desirable high-end clients. Equipped with impactful words, persuasive visuals and shrewd brand positioning, you’ll soon become the first—and only—choice to design the big-budget projects of your dreams.

In this class, attendees will learn:
- How to position yourself as the go-to designer for high-end clients
- The signals that communicate luxury and how to use them in your marketing
- Techniques for crafting compelling, story-driven brand narratives  

After this class, attendees will have:
- A strategy to refine your messaging into a cohesive, high-value brand
- Tools to attract and convert clients who prioritize and invest in expertise
- Confidence to differentiate yourself as a leader in luxury design
- A competitive edge to command attention and set a new standard for excellence 

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.