In honor of World Industrial Design Day (WIDD) on June 29, the International Council of Societies of Industrial Design (Icsid) is calling for designers to organize events celebrating this year's theme: "Industrial Design: Humane solutions for a resilient world.". This international day of observance was created by Icsid to highlight the discipline of industrial design and start collaborations that help improve its impact on quality of life throughout the world. In 2009, World Industrial Design Day gained considerable momentum through a variety of commemorative events hosted by professional associations, corporations and educational institutions across five continents. Participants assembled at organized events that included free entrance to design museums, conferences on sustainability, exhibitions, international symposiums, as well as other social gatherings aimed at building public awareness and solidarity. The theme chosen this year is especially poignant in light of the series of disasters that have affected humanity worldwide. In choosing “Industrial Design: Humane solutions for a resilient world”, the Icsid Executive Board aims this year to inspire events that encourage designers to work together to help alleviate suffering and create a world that is better prepared to respond to such tragedies. “In our current society, there are expanded opportunities for industrial designers. Our field is growing from its historical role in the design of objects to the design of social systems and solving social and humanitarian problems through design,” stated Icsid President Dr. Mark Breitenberg. “World Industrial Design Day gives designers an international platform to address these problems and shines a light on the sometimes antiquated perception of what industrial designers do.” In its initial year, renowned German designer Uwe Loesch created a poster specifically for World Industrial Design Day, which inspired the successful introduction of the first student poster competition, organized by Icsid in 2009. The competition received a remarkable number of submissions from design students across the globe and now in its second year will include public online voting to determine the winner. In March 2010, students from over 60 Icsid Member educational institutions were invited to submit entries to have their poster recognized as the face of World Industrial Design Day 2010. The winning poster will be profiled and promoted internationally for 2010 and will be distributed via the network of Icsid Members for use during their events. An international jury consisting of Icsid Executive Board members – Brandon Gien (Chair – Australia), Kazuo Tanaka (Japan), Nils Toft (Denmark), Tapani Hyvönen (Finland), Tony Chang (Taipei/Chinese Taiwan) and Michelle Berryman (USA) – met on 23 April to select a short-list of five posters eligible for online voting. Between 11-27 May, public voting will be open on the Icsid Website (http://www.icsid.org) to determine the winner.