| May 3, 2016 |
Wayfair debuts Birch Lane Kids brand
Boh staff
By Staff

Wayfair brand Birch Lane has debuted a children’s line of furnishings and decor, including bedroom furniture, bedding, rugs, lighting and decorative accessories. The first collection will encompass almost 600 pieces, with highlights including organizational features, task lighting and built-in storage solutions. 

“We are delighted to expand the Birch Lane brand to help our customers create fun and imaginative spaces for children,” says Meredith Mahoney, founder of Birch Lane. “Until now, options in children’s furnishings at affordable prices have been very limited. Birch Lane Kids opens up a new world of possibilities in children’s furnishings and decor, making timeless style more accessible than ever before.”

“Parents and children alike enjoy creating interiors that are very much their own,” continues Mahoney. “With the launch of Birch Lane Kids, we are introducing a fun and fresh selection of children’s furnishings and decor to help create inspiring, kid-friendly spaces for relaxation and play. We are excited to bring this new collection of quality furnishings to our customers at a great value.”

Check out the collection.

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