A new home design series featuring Wayfair’s Executive Creative Director Christiane Lemieux will let the audience shop for products as they appear. The May 9 premiere episode of Overhaul, a YouTube series, follows a home makeover of one of the site’s most popular lifestyle personalities, Rosanna Pansino, and provides viewers the option to easily purchase the featured furnishings.
Overhaul is produced by Wayfair in partnership with Kin Community, YouTube’s top women’s network. Wayfair's brands include Wayfair.com, flash-sale site Joss & Main, AllModern, DwellStudio, and Birch Lane. Viewers can simply click directly from the Overhaul videos to shop Wayfair.com’s “Kin Store.”
YouTube personality Rosanna Pansino and Overhaul host Christiane Lemieux
“The launch of Overhaul and our partnership with Kin Community takes content to commerce to an entirely new level by making the latest in home design and furnishings more accessible than ever before,” says Lemieux. “Together we are bringing shoppable design ideas and inspiration directly to highly engaged audiences through a completely new format that allows viewers to directly link to and shop products featured throughout the makeover.”
