| Mar 4, 2010 |
Waterworks unveils new flagship showroom in Manhattan
Boh staff
By Staff

Waterworks opened a new flagship showroom in New York City after a grand opening celebration last Thursday. Located at 215 East 58th Street, around the corner from the Decoration & Design building, the two-story, 8,000-square-foot duplex marks the beginning of a new era for the brand.

“When my husband Robert and I founded Waterworks in 1978, we always envisioned creating a brand that changed the way people saw the bath,” said Barbara Sallick, Co-Founder and Creative Director for Waterworks. “The new flagship showroom was designed with that purpose: to re-introduce our customers to the notion of the bath as an intimate, yet luxurious retreat.”

Envisioned by the Waterworks’ design team, the new space celebrates Waterworks’ classic roots and tradition. A modern version of classic New York is recreated with the use of subway tile, traditional finishing details and a warm gray floor to set the tone. The lower level features design studios for clients to dream up their ideal bath with the help of Waterworks’ design specialists as well as inspiring kitchen vignettes.

“The opening of this new flagship showroom comes at a very exciting time for the company and allows us to showcase the brands’ core values.” said Peter Sallick, Waterworks’ CEO. “We are thrilled to have the opportunity to show our customers the brand’s vitality and new direction, while remaining true to our commitment to design, quality and craftsmanship.”

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