| Aug 25, 2014 |
Tastemakers tell the stories of three cities with color
By Staff

Over the summer, British paint company Farrow & Ball invited three design tastemakers—interior designer Nicole Gibbons of So Haute, Hamptons Magazine Editor-in-Chief Samantha Yanks and graphic designer Kelley Lilien of the Mrs. Lilien blog—to curate a special “City Palette” to celebrate the launch of the company’s online magazine, The Chromologist.

Highlighting the bespoke colors and quirky designs unique to their respective cities, each influencer translated their surroundings in color—New York, the Hamptons and San Diego—and detailed it all on TheChromologist.com, where each City Palette expert offered readers insight and tips on their creative process through image galleries, guest posts, and Q&A’s. In turn, each expert supported the campaign on their respective blogs and social media pages throughout their designated month.

Nicole Gibbons, Samantha Yanks, Mrs. Lilien

“I love color and Farrow & Ball has such an exceptional color palette so I knew this would be a fun project and a fantastic partnership with a brand I really admire,” said Gibbons.

Farrow & Ball’s new digital publication will feature stories on color, interiors, travel and lifestyle with editorial focused on inspiring designers and homeowners through paint and wallpaper.

The Chromologist blog

"The Chromologist is an exciting development for Farrow & Ball," said Farrow & Ball Director Sarah Cole. "We're passionate about color and how it transforms homes into beautiful living environments. To be able to deliver our knowledge and the expertise of our friends' around the globe to a digitally savvy audience is a fantastic way to continue to share and celebrate the power of color. Working with lifestyle and design bloggers in the US is a great way for us to integrate with this community. The City Palettes campaign allows us to see just what our colours means to different people and different regions of the US, showcasing just how versatile our palette is.”

The inaugural palette, which launched in June, was created by Gibbons whose Gotham palette was inspired from all parts of the island, from SoHo’s historic cast-iron buildings to The Statue of Liberty’s aged-copper patina.

Nicole Gibbons' color palettes

“Architecture is a huge inspiration and influence and one of my favorite buildings is the New York Public Library building which is a fantastic beaux-arts building made of marble that features beautiful shades of gray,” said Gibbons. “Central park in the summertime is my favorite place and the colors and beauty of the park inspired some of my wallpaper choices.”

Yanks created July’s Hamptons palette as the true essence of summer, capturing the area’s natural tones and vibrant social scene. She described her personal color palette as grey, black and navy for most of the year, and then in the summertime it switches to creams, oatmeal and whites.

Samantha Yanks' color palette

“There’s nothing like refreshing a room with a new coat of paint,” said Yanks. “It can change absolutely everything.”

The August Southern California palette, curated by Mrs. Lilien, embodies the boundless enthusiasm and bold tones the renowned graphic designer is known for.

Mrs. Lilien's color palette

“It’s everything iconic of the SoCal Motherland,” said Lilien of her palette. “The blues of the SoCal Surf Report immediately had me dreaming up a bird eye vision of hundreds of surfers filling the beautifully hued waters of the Pacific Ocean. Who wouldn’t want to bring that same vision into their favorite space? It would be a shame NOT to recognize the ever-abundant greens, yellows and oranges seen in the Sunsets & Succulents palette. I feel ever-inclined to share the bombardment of colorful inspiration that surrounds me in San Diego with everyone, far and near.”

Next up, Lindsay Souza of The Pursuit of Style will curate the Washington D.C. palette for September, pulling design inspiration from the nation’s capital. Farrow & Ball plans to continue the campaign next year and will announce more tastemakers in the coming weeks.

Follow along on www.TheChromologist.com, and with social media hashtag #CityPalette.

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