Jessica Kleiman has been appointed Executive Vice President, communications for Sandow, effective immediately, announced Adam I. Sandow, chairman and CEO of the company. Previously, Kleiman served as vice president, public relations for Hearst Magazines.
In the newly-created position, Kleiman will manage internal and external corporate communications as well as all PR efforts for the company and its various brands, which include Furniture Today Group, Interior Design, Luxe Interiors + Design, Material ConneXion, Culture + Commerce, Fred Segal, NewBeauty and Worth.
"A seasoned PR and communications executive, Jessica brings her unique depth of experience in the media, digital, luxury and lifestyle sectors to our company," said Sandow. "Having worked with Jessica many years ago, where we helped build The Knot into a global wedding media company, I know that she's exactly what we need to take SANDOW to the next level and help spread the word about our company's explosive growth and innovation."
"I am thrilled to join SANDOW, especially at such a pivotal time in the company's growth," said Kleiman. "Adam is a visionary entrepreneur who has built an amazing group of brands and I look forward to working with him and his team to communicate all of the company's innovative initiatives, both internally and externally."
At Hearst, Kleiman was responsible for all PR efforts for 20 consumer magazine brands in the US, as well as the company's international, digital, brand development, integrated media and consumer marketing divisions. Prior to joining Hearst in 2000, Kleiman was director of PR at The Knot (now called XO Group), the nation's leading wedding website and media company, where she managed the public relations and investor relations for the company's online sites, books, magazines, gift registry and products for nearly two years and helped lead the company to a successful IPO. Before that, she spent four years at The Rosen Group, a magazine publicity firm.
A graduate of University of Michigan with a BA in Communication, Kleiman started her career as a freelance magazine and newspaper writer and, in 2011, published the career guide, "Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work" (Career Press) with co-author Meryl Weinsaft Cooper. Kleiman has lectured about publicity and promotion at various universities, conferences and professional organizations around the country and was nominated in 2011 as "Publicist of the Year" by PR News.
Kleiman will be based in the New York headquarters of SANDOW's Material ConneXion at 60 Madison Avenue.