| Apr 20, 2011 |
Record number of visitors celebrate 50 years of the Saloni
Boh staff
By Staff

The 50th edition of the Milan Furniture Fair, the Saloni, came to a close on Sunday. Organizers found attendance at record levels with 321,320 total visitors—177,964 of whom came from abroad.

“We are delighted with the way things have gone for this 50th edition of the Saloni," said Carlo Guglielmi, Cosmit’s President. "These results are a just reward for the commitment and dedication of 50 years’ hard work. We haven’t the slightest intention of simply resting on our laurels now, however these figures are a spur for looking to the future and to the editions of the Saloni yet to come. We are well aware that substantial challenges lay ahead, first and foremost the need to keep striving for 'quality.' This is a major challenge, both for exhibitors and for us as organizers that we will have to face head on. We need to be ready to tackle this obstacle in the same spirit and with the same determination to succeed as we have for the last 50 years.”

“The City of the Saloni” events experienced great attendance with 52,500 visits to the “Principia" Rooms and "Substances of the Next Arts” exhibition in Piazza Duomo over the 6 days. “The Arbour" (cuorebosco) lights, sounds and misty trees where the "ancient city rose” installation attracted 3,500 spectators.

Carlo Guglielmi went on to say that “the ties between the trade fair itself, which is largely business-oriented, and the cultural events organized in the city, for the city, have become even stronger over the years. Our immediate aim is to continue moving forward in this direction, consolidating our presence in the city of Milan and our role as a promoter of top level cultural events that are open to all.”

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.