Ralph Lauren Home announced last night that it has teamed up Sferra to produce bed, bath and table linens. The line will be available to the company's own home stores, specialty stores, high-end department stores and e-commerce.
The agreement does not include Lauren Ralph Lauren bed and bath products, which represent the bulk of the company's home textiles business, according to a report in Home Textiles Today.
"The opportunity to work with such a world renowned leader of fashion and exceptional taste is a natural for Sferra," said Paul Hooker, president and principle of Sferra.
According to Frank Guzzetta, president of Ralph Lauren Home, "Sferra is a world class company that has a genuine understanding of our brand and the luxury market. We look forward to collaborating with their talented team during this exciting time of expansion.”
News categoriesAll News >
How Kravet sells a chair for under $1,000 without diluting its brand
The secret to fixing a strained client/designer relationship
Rue's new editor in chief on the magazine's next chapter
BOH's Highlights of BIDN’s Panel About InclusionSpecial Events | 1:38BOH's Highlights of BIDN’s Panel...
Charlotte Moss unveils collection for CenturyCollection Launches | 3:04Charlotte Moss unveils...
Ippolita Rostagno wants to save Italian craft with American-style entrepreneurship
Why Annie Selke values company culture above all else
Bunny Williams on navigating change
How the Matouk family business evolved for the next generation
- In Print