| Nov 4, 2010 |
Ralph Lauren Home "gets in bed" with Sferra
Boh staff
By Staff

Ralph Lauren Home announced last night that it has teamed up Sferra to produce bed, bath and table linens. The line will be available to the company's own home stores, specialty stores, high-end department stores and e-commerce.

The agreement does not include Lauren Ralph Lauren bed and bath products, which represent the bulk of the company's home textiles business, according to a report in Home Textiles Today.

"The opportunity to work with such a world renowned leader of fashion and exceptional taste is a natural for Sferra," said Paul Hooker, president and principle of Sferra.

According to Frank Guzzetta, president of Ralph Lauren Home, "Sferra is a world class company that has a genuine understanding of our brand and the luxury market. We look forward to collaborating with their talented team during this exciting time of expansion.”

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