If there’s one thing that’s always on the mind of the design industry, it’s color. Pantone’s answer to designers’ persistent fascination with color is a new service that offers color insight and analysis from experts in the field called Pantoneview.
A digital subscription service devoted solely to color, Pantoneview caters to designers across all areas of design and features visual inspiration, critical color direction and a global perspective on color from the world's leading experts—enabling users to make more informed decisions and perfect their color strategy.
It provides both macro and local views on key color stories, including insight and analysis on how color is breaking across different industries and geographies worldwide.
"Color is the single most powerful communication tool, influencing 50 to 85 percent of ideas and product purchase decisions. With consumers looking at color more holistically, color has become the catalyst of cross-design thinking and the connector across all areas of design," said Laurie Pressman, vice president of the Pantone Color Institute. "Offering an affordable digital service like PANTONEVIEW.com—which will be continually updated with valuable color insights and unique color perspectives across geographies and industries—will enable our users to stay on top of the latest color information and gain the actionable color intelligence they need to make more informed color decisions."
“It's all about creating a panel of global experts that spans different disciplines, but is united by its desire to speak the common language of color,” said Pantoneview’s editor-in-chief David Shah. “We all take color for granted, but it is a complex issue that can involve high financial risk. And, that is truer now than ever before. There's a lot of uncertainty and that's what Pantoneview helps to solve. We are color experts across industries who can provide advice, clarification and confirmation on all things color."
Here are a few other features of the service:
Color View—Color forecasting reports and analysis by product sector across a variety of industries including apparel, homewares, interior design, graphic design, industrial design and food. In Color View, the common language of color is used to link our community to what's happening in parallel areas of design.
Material View—Comprehensive color direction and regular updates on the science of color, i.e., the machines, dyestuffs and R&D, that will change how we choose and look at color in the future.
World View—Regional and geographical color and trend reports providing local viewpoints plus global overviews.
Expert View—Experts give their views on what is happening in color in their world or product sector.
Future View—Strategic information and a long-term look at the influences that will affect color in the future.
News and Events—Color news from around the globe plus live webinars and events featuring color experts and special guests.
Subscriptions are $24.95 per month or $169.95 annually. Students can purchase an annual subscription for $99.95. A free 30-day trial is available now for download.