Pantone today announced the opening of its first namesake hotel  in the heart of Brussels shopping and business district. Designed by Belgian interior designer Michel Penneman and Belgian architect Olivier Hannaert, each of the hotel’s seven floors feature different color palettes. Guests are encouraged to select a room whose color complements their mood.

"On Avenue Louise, international labels commingle with Belgian goods of all kinds against a backdrop of elegant mansions and modern business towers, all bordered by chestnut trees. Pantone is right at home in the heart of this vibrant city center, having long been synonymous with color and design in all walks of life, from high fashion and interior design to corporate branding," said Lisa Herbert, executive vice president at Pantone.

The guest rooms feature white walls and bedding — a stark canvas for the saturated pops of color— as well as photographic installation by Belgian photographer Victor Levy. Pantone products are for sale as well including Pantone Chip-inspired mugs created by W2, Sonia Spencer cufflinks and Alpa stationary and bags.

PANTONE Color consultants are also available by appointment for informal color consultations or to present educational seminars on color psychology and trends.