Yesterday, One Kings Lane (OKL) released the "beta" version of its brand new site, HuntersAlley. The site, which will officially launch in June, is aimed to allow its users to sell items they own to other customers and vice versa.
Described by OKL as the next-generation market place for premium used decor and furnishings, it's the brainchild of co-founder Ali Pincus and CEO Doug Mack.
On HuntersAlley, users will be able to create a "seller site" to sell what Pincus and Mack describe as "a mix of high and low, almost new and lovingly used, vintage and antique items."
Sellers can either use the self-service option to sell their items or use the services of HuntersAlley—which will cost a commission of 25-50% based on the amount of help given.
Ali Pincus sat down with the Wall Street Journal to talk about HuntersAlley
To help pay for the expansion, OKL raised $50 million at the end of last year, making the total funding to date $117 million. Investors include: Institutional Venture Partners, Kleiner Perkins, Greylock Partners and Tiger Global Management, as well as strategic investor Scripps Networks Interactive, which owns HGTV.
For now, items that are up for sale can only be located in California. Anyone interested in the site is encouraged to sign up now before the site is up and running next month.