Norwegian furniture manufacturer Ekornes announced a multi-year, multi-region marketing campaign beginning in 2010. The 3-5 year campaign is designed to increase sales and brand awareness and will run in addition to and in conjunction with, the company’s national brand advertising efforts.
The targeted marketing efforts will focus on the following regions: Los Angeles, CA; Boston, MA; Minneapolis/St. Paul, MN; Seattle, WA; Cincinnati, OH; Tampa/Sarasota, FL; and Denver, CO.
Designed to increase brand awareness and store traffic, the marketing efforts in these areas will include a multi-faceted advertising and media campaign.
“We will be able to saturate these regions with the Stressless comfort message through a strong mix of media including print, cable and broadcast television and online efforts,” says Beverly Kastel, Marketing Manager. “Especially in the current economic climate, Stressless can offer its customer an unparalleled comfort experience, unmatched in the industry today. We want consumers to know that they can maximize their relaxation time at home in a Stressless.”
In addition, Ekornes will enhance the in-store presence by launching a new Stressless Comfort Studio.
The company will continue its comprehensive dealer sales training program, full line of yearly promotions and national advertising to help round out the success of the new program.