“We have long admired Celerie’s approach to her design business," said Merida CEO Catherine Forster Connolly. " She is as accessible as she is sophisticated and as smart as she is creative. We share her philosophical approach to design and are thrilled to create a new line of business for both of our businesses.”
Set to launch late spring 2012, the collection is currently in the development process and will feature hand-woven sisals, wools, and wool/linen blends. Unique yarns and prominent colors will hallmark the collection.
"I know that her passion, eye for style and beauty will help develop and shape the collection to transcend boundaries for Merida,” said Merida’s Creative Director Maegan Fee.
Kemble said, “After eleven years of buying Merida rugs and layering them into almost every job I do, I am thrilled to be working with the Merida team to design a new collection that reflects my personal style.”