Media 10 has acquired the leading interior design exhibition, 100% Design London from Reed Exhibitions.  Reed Exhibitions continues to own and run 100% Design Shanghai and 100% Design Singapore, a recent launch, as well as several leading interiors events in Europe.

The company currently owns and operates the revived Ideal Home Show, Grand Designs Live and Clerkenwell Design Week—as well as magazines including Icon, OnOffice and The Clerkenwell Post.

Since 2010, Media 10 has launched Grand Designs in South Africa and Australia, these being the first of a series of planned international ventures for the company.

100% Design was launched 15 years ago and is admired for being the country’s first and leading contemporary interior design exhibition. It is an event primarily aimed at architects, interior designers, specifiers and retailers but attracts a high percentage of visitors with a pure passion for design. The 2011 event, held at Earls Court, attracted over 18,000 visitors.

“To add 100% Design to our portfolio shows exactly how far our company has come in only 9 years," said Lee Newton, Managing Director of Media 10 Ltd. "We are delighted to be the new owners of this prestigious design event and it will complement our existing events and magazines perfectly. We have a proven track record for reviving and enhancing brands and delivering the very best exhibitions in the market and look forward to re-invigorating 100% Design.”

“We firmly believe that with the experience and contacts we have in this market the event will produce immediate growth in terms of exhibitors and visitors, as well as adding unique content, ensuring 100% Design flourishes for years to come. I can confidently say this because with our existing brands we cover the complete consumer demographic for home and design, with the Ideal Home Show and Grand Designs Live, and with Clerkenwell Design Week, we have an event that brings the very best in design to the trade in their environment. This acquisition will complete the circle and demonstrate that Media 10 – with the aforementioned events - and our publications in this sector are the leading UK Company in the market.”

“100% Design London is an iconic show and we believe the event will be enhanced by the synergies provided by Media 10 ‘s portfolio of design exhibitions and magazines," said Justin Tadman, Managing Director of Reed Exhibition. "Media 10 is a well respected company and we are delighted to see 100% Design London continue with new owners who are so well established in the interior design sector.”

Media 10 will seek to include many of their existing clients into 100% Design London and believe that the scope for better content, more illustrious brands and speakers of the highest profile is all eminently achievable for the 2012 show.

Newton added: “We will look to engage with as many of the prestigious design companies as we can for 2012 and are committed to bringing in the best seminar programme that the industry has seen. We have a proven track record of filling our events with the very best in content and 100% Design offers us the opportunity to fulfill this again at Earls Court in September.”

The event will be split into four distinct areas, encompassing 100% Interiors, 100% Office, 100% Kitchens and Bathrooms and 100% Eco Design and Build– all will be entered by a Media 10 ‘trademark’ tunnel, delivering the visitor to the heart of the 4 zones. There will also be a design arcade – 100% New Design – showcasing new and innovative products from Britain’s best student designers. Within each of these areas there will be a mixture of exhibition space, interactive ‘feature’ installations and a celebrity chef restaurant.

The whole event will also offer a range of packages for sponsorship as well as VIP and student visitor programmes.