Starting with the September/October 2015 issue, Luxe Interiors + Design magazine will increase its publishing rate from quarterly to bimonthly in response to growth in both advertising and circulation over the past year. The magazine is up 25 percent in advertising revenue and 3.8 percent in newsstand sales.
“We are thrilled to be increasing the magazine’s frequency and reach at a time when most shelter publications are losing market share,” said Adam Sandow, CEO and Chairman of SANDOW, Luxe’s parent company.
Luxe Interiors + Design magazine
“Over the past decade, Luxe has grown from one regional edition into a national luxury media brand read by the most affluent homeowners across the country,” he continued.
The magazine recently participated in its first MRI research study, an audit that produces quantitative data about audiences and consuming patterns. The study proved the affluence of the magazine's readership, finding that the median income of a Luxe reader is $473,000 a year. The average net worth of the Luxe reader is $2,468,000, which is significantly higher than any other home magazine.
With the change, Luxe will publish five issues in 2015, and six issues in 2016 giving readers two extra issues a year.
Earlier this year, Luxe launched in San Francisco and produced a special Hamptons edition, expanding its portfolio to 14 editions nationwide.