| Jun 4, 2012 |
London Design Festival sets programs for 10th anniversary
By Staff

This September, the London Design Festival 2012 will celebrate its 10th anniversary year. The Victoria and Albert Museum will be the hub of the Festival and landmark location Trafalgar Square will be transformed with an innovative sound installation.

On September 18, London Design Festival will launch the inaugural Global Design Forum at Central Saint Martins College of Art and Design — a stimulating and intensive one-day event to set the global agenda for design.

Townhouse is another new feature of this year's Festival. Located within an elegant Georgian house in Belgravia, Townhouse will see a rich diversity of contemporary design set within the different rooms of the house, and assembled by curator Jane Withers.

London's best-known public space Trafalgar Square has hosted a number of London Design Festival design commissions in the past. This year, working with Be Open, Arup and Sound and Music, the Festival will focus on the idea of sound as a means of conveying memory and evoking emotion. A black rubberized structure will become an immersive space for a variety of soundscapes created by musicians and sound artists.

The V&A Museum continues its relationship as the hub venue for the Festival. Once again, the museum will house a broad ranging program of activity including specially commissioned installations by the likes of Nendo, Keiichi Matsuda, Philips and Cinimod Studio, Rolf Sachs and SodaStream. These installations will be complemented by a host of events, workshops and talks, as befits the central hub of the Festival.

Prism by Keiichi Matsuda at the V&A.

In key locations across London, design destinations such as 100% Design, Decorex, Designjunction, Super Brands London and Tent London will showcase the best of design, from furniture to graphics to textiles. All partner activity, comprising over 250 individual exhibitions, installations, talks and events can be easily negotiated thanks to a new London Design Festival iPhone App. A host of design retailers, galleries and pop up spaces from Brompton to Brick lane will demonstrate why London deserves the title of the world's most creative capital.

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