Next Monday, more than 100 top design bloggers from the United States and Canada will descend on New York City for a three-day design and media event Blogfest 2011, created by Kravet. The experience-based conference brings together top design bloggers and shelter magazine editors at New York design institutions.
"Our industry has changed through the years, so has the way we approach marketing and branding," said Beth Greene, VP of Marketing for Kravet Inc. "We are inspired by the ever-changing and dynamic digital landscape and look forward to bringing together the brightest and most creative bloggers for what we hope will become an annual event."
Participating magazines include Architectural Digest, ELLE DECOR, House Beautiful, New York Spaces, Town&Country, Traditional Home and Veranda.
In addition to editors, Blogfest bloggers will rub elbows with design icons such as Barbara Barry, Eric Cohler, William Diamond and Anthony Baratta, David Easton, Suzanne Kasler, Thomas O’Brien and Suzanne Rheinstein, all of whom are hosting special events throughout the three day event.
Kravet has organized Blogfest from its inception as part of a continued commitment to stay at the forefront of the digital movement in the interior design industry. The Kravet brand has developed several technology-based tools to improve the way customers find and purchase products, and has added a social media element to its marketing strategy to increase brand awareness and communicate with customers and industry influencers. Through Blogfest, Kravet hopes to bridge the gap between the individual design blogger and the magazines, brands, designers and the events that inspire them daily.
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