In an effort to deepen its connection with consumers—beyond products and services, IKEA has launched an initiative aiming to support its customers in life-improvement projects at home and beyond.
The initiative, titled The Life Improvement Project, is designed to help people build a better life and community by offering seminars in stores across the country, along with a sabbatical contest where IKEA will offer one lucky customer the chance to spend a year (and $100,000) improving the lives of others.
They ask customers to share their dreams, pitch the non-profit they've always wanted to start, or describe their ongoing passion to volunteer—2,000 characters or less. Judges are looking for creativity, originality and ambition.
Four illustrated life-improvement manuals available on the project website are Closet Organization, Reward Exercise, Save The Honey Bees, and Drink More Water.
News categoriesAll News >
How one art consignment found a unique corner of the e-market
Illinois IKEA receives LEED certification
This platform aims to make designers' supply chain simpler
Dedar unveils first-ever U.S. showroom in the D&D BuildingShowroom Openings | 4:28Dedar unveils first-ever U.S....
ASID's inaugural Design Honors event celebrates makersSpecial Events | 4:01ASID's inaugural Design Honors...
How Nicole Gibbons went from Blogger to VC Darling
Inside Parachute Home’s Community-Focused Expansion Plans
From Bankruptcy to IPO, How Shawn Nelson Built the Country's Fastest-Growing Furniture Retailer
How Ralph Pucci Became the Master of Visual Merchandising
- In Print
Tag Sale categories
Double Tier Chandelierlighting
Russel Wright American Modern Cup & Saucer sets in Bean Brown
Campaign Style Secretary/Barcasegoods
Lights.com Home Lighting CollectionLights.com
Pennoyer Newman Modern & Industrial CollectionPennoyer Newman
Thomas Paul's Collection 2Siren Song