As part of Market’s tagline The Next Six Days That Matter, the High Point Market is sponsoring Six Causes That Matter—one for each day of Market from Oct. 22-27.
Promotion of the charities will include signage, lapel pins, social media (#hpmkt6causes), press alerts, and more. Exhibitors who participate will receive showroom signs to highlight their participation in that day’s cause during Market.
“Last year, we saw so many companies who were involved in charitable giving on their own at Market,” says Cheminne Taylor-Smith, VP of Marketing for the High Point Market. “We wanted to organize a larger project that would coordinate and highlight the incredible work done not only by the charities themselves, but also by the companies in the home furnishings industry.”
The Six Causes were chosen because of their strong ties to the home furnishings industry, but the High Point Market Authority plans to continue the campaign throughout the year and will offer other charities the opportunity to be involved. They include:
Oct. 22 – City of Hope (in memory of Center Point’s Lynn Davis)
Oct. 23 – Susan G. Komen
Oct. 24 – Habitat for Humanity
Oct. 25 – American Red Cross
Oct. 26 – National Furniture Bank
Oct. 27 – Open Door Ministries
“Of course there are many more causes that matter,” says Taylor-Smith. “Moving forward, we will continue to highlight and celebrate the contributions by so many in this industry, while also showcasing the good works of as many worthy charities as we can.”
Companies interested in participating can go to www.highpointmarket.org/causes to register. More information is also available there about each of the charities.