| Mar 20, 2012 |
HGTV mag 'test issue' passes, moves to regular publication
Boh staff
By Staff

This Spring, HGTV Magazine will officially return, followed by three more issues in 2012. Dan Fuchs, associate publisher of O, The Oprah Magazine since 2004, has been named publisher and chief revenue officer of HGTV Magazine. The premiere 'test issue' of HGTV Magazine hit newsstands nationwide last October as one of the largest consumer magazine launches of the past decade.

Sara Peterson, HGTV Magazine’s editor-in-chief, said, “We wanted to strike a chord with Americans looking for a fun, approachable magazine about how they live their lives at home and we’re thrilled to have gotten the reaction we did with our debut test issue. We’re excited to plan for more engaging, smile-inducing content in 2012.”

"It's fantastic to see how Sara and her team have brought the DNA of HGTV to life in print,” said David Carey, president, Hearst Magazines. “This magazine is well synched with the mindset and aspirations of readers today, and we're very pleased that HGTV Magazine will become the newest title in Hearst's U.S. print portfolio of 20 brands. It has exceeded our expectations from day one.”

“We knew our partnership with Hearst Magazines would create an excellent opportunity to extend the HGTV brand onto a new platform, while allowing us to further engage with our passionate audience,” said Burton Jablin, president, Scripps Networks Home Category. “HGTV Magazine’s move to regular frequency speaks to the power of the HGTV brand with consumers and advertisers and to the talents of the Hearst team who so successfully translated it into a dynamic and exciting print publication.”

HGTV Magazine has beefed up its advertising and marketing team to promote the new publication in the market and drive advertising pages into the launch issue. So far, the magazine is attracting advertisers across categories including home decorating, building supplies, retail, food, financial services and consumer packaged goods for the June/July debut and the rest of the year. 

Other new hires at HGTV Magazine include Kate English Mankoff as Executive Director, Integrated Marketing; Carrie Cullen, Advertising Director; Katie Brown, Account Director; Jackie Seligman, Account Director; Debra Smith, Midwest Advertising Director; and Jamie Strellner, Account Manager.

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