| Aug 23, 2011 |
Gilt launches social ecommerce platform via Facebook
Boh staff
By Staff

Facebook began promoting the benefits of social ecommerce earlier this year, and Gilt Groupe was quick on the uptake.

The company's new online store will offer products and partnerships unique to Facebook, and allow users to shop select sales before they are available on Gilt.com. The store will showcase a sale for each category, rotating weekly, beginning August 22nd at 12:00 p.m. EST. The Gilt HOME category will launch with a Vera Wang Home sale.

"We're excited to offer our Facebook audience an online shopping experience that allows transactions to happen directly on Facebook," says Jason John, Senior Director, Marketing. "By boasting fully integrated F-Commerce [Facebook Commerce] functionality with an innovative-shared Gilt Groupe shopping cart, new social shopping experiences like Facebook comments and product recommendations based on 'likes,' and a customized look and feel to maximize the F-Commerce shopping experience, and continue to provide our members with an innovative shopping experience."

In addition, Gilt is pioneering an integration of a full suite of customer service options with an integrated Facebook customer support tab.

All sales will allow users to purchase directly on Facebook using their Gilt.com username and password at checkout.

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