| Oct 18, 2011 |
Gilt Home relaunches with designer boutiques, trade products
By Staff

The redesign and expansion of Gilt Home will introduce a completely revamped site including original shelter content and boutiques curated by renowned interior designers. In addition, the site offers four ways to shop: daily flash sales, “shoppable” editorial features, curated collections by top designers including Bunny Williams, Laura Kirar and Alexa Hampton, and luxury collections.

Over 400 brands, some previously only available to the trade, will now be offered directly to consumers including Stark, A. Rudin, Kyle Bunting and Ted Boerner, with additional brands being added over the coming months. The launch includes over 2,000 products and 400 brands including Missoni, Anichini, Frette, Matouk, Espacio and Michael Aram. New flash sales will continue to launch every day at noon.

Led by General Manager Jason Goldberger, the home team includes Editorial Director Tom Delavan, Divisional Merchandising Manager Alexander Ogof and Lead Design Advisor Shane Reilly.

“Since we founded Gilt Home, we’ve had the opportunity to truly understand how our members shop, what they are passionate about, and what they want and need, which is why we felt that the time was right to further expand our offerings,” said Goldberger.  “With the new Gilt Home, we wanted to create a unique shopping experience for our members by providing them with everything they love about Gilt and more.”

The designer boutiques are designed to provide members with access to the top tastemakers in the design community, and will incorporate a curated assortment of products, original lifestyle content and a “shop the room” experience. The product selection will include items from the designers’ own personal inventory and existing Gilt products, with a focus on items exclusive to Gilt.

"So much of design is about education and Gilt has found a way to incorporate education, editorial content, and shopping through one experience. To be a part of something that aims to bridge the gap between design and a larger audience through this experience is truly exciting," said interior designer Bunny Williams who will be featured in a designer boutique for Gilt Home.

Delavan, formerly editor-at-large of domino magazine, will guide members in expressing their personal style. Editorial features will be instructive and inspirational and woven throughout the site along with how-to’s, trend reports, advice-related columns and in-depth features. Delavan will also actively advise on product assortment.

“Our mission at Gilt Home is to help you discover new brands, people and ideas by offering a broad range of styles with different points of view,” said Delavan. “I learned at domino that if you show readers a beautiful room, a room that they crave, they really want you to show them how to put it together and where they can find it. At Gilt Home, we will do both—create the inspiration and then give our members access to the product.”

Decorati, which was acquired by Gilt home earlier this year, has been fully merged into Gilt Home. "The best parts [of Decorati] such as the designer portfolios can now be found on Gilt Home," said Reilly.

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